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Baker & Company Privacy Policy

This privacy policy sets out how Baker & Co. uses and protects any information that you give Baker & Co. when you use this website.

Baker & Co. is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement.

Baker & Co. may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy has been updated in March 2024.

What we collect

We may collect the following information:

  • name

  • contact information, including e-mail address and contact numbers

  • demographic information such as postcode

  • other information relevant to customer insurance claims/surveys and/or offers

What we do with the information we gather

At Baker & CO we prioritise your privacy and are committed to maintaining the trust and confidence of our clients and website visitors. The collection of personal data is a crucial aspect of our operations, serving several key purposes that allow us to enhance your experience and provide superior service. Here’s an overview of why we gather your data:

  • Personalisation: Your data helps us tailor our services and communications to your specific needs and preferences, ensuring a more customised and effective experience.

  • Service Improvement: By analysing the data we collect, we can identify trends, preferences, and areas for improvement, enabling us to continually enhance the quality of our services.

  • Communication: Your information allows us to communicate more effectively with you, providing timely updates, responses to your inquiries, and important information about our services.

  • Security: We collect data not only to verify identity and protect against fraud but also to ensure the integrity and security of our services and the data we manage.

  • Compliance: Collecting data ensures that we adhere to legal and regulatory requirements, safeguarding both our clients and our business.

We are transparent about the data we collect and use, and we take extensive measures to protect your privacy and ensure the security of your personal information. For a detailed explanation of our data collection practices, including how we use, share, and protect your data, please refer to our full Privacy Policy.

At Baker & Co, your privacy is our top priority, and we are dedicated to safeguarding your personal information while providing you with the highest level of service.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

E-mail Tracking & Analytics

At Baker & Co, we employ email tracking and analytics as part of our commitment to offering personalised and efficient communication. This statement provides an overview of how and why we use these technologies, underlining our dedication to transparency and privacy protection.


Why We Use Email Tracking and Analytics:

Engagement Analysis: To understand how recipients interact with our emails, including open rates and click-throughs, enabling us to gauge the effectiveness of our communications and tailor future messages to better meet your interests and needs.

Content Optimisation: Insights from tracking help us identify which topics or types of content resonate most with our audience, helping us to deliver more relevant and valuable information in our emails.


User Experience Enhancement: By analysing how you interact with our emails, we can continuously improve the user experience, ensuring our communications are both useful and user-friendly.

How We Protect Your Privacy:


Consent: We obtain explicit consent before employing email tracking and analytics, ensuring you are fully informed and have control over your participation.

Anonymity and Aggregation: Where possible, we anonymise the data collected and present it in aggregate form to prevent any personal identification.

Security Measures: We implement stringent security protocols to protect the data collected through email tracking and analytics against unauthorised access, alteration, or destruction.


Opt-Out Option: We provide clear options for you to opt out of email tracking and analytics at any time, respecting your choice and privacy preferences.


Your privacy is paramount to us, and we are committed to handling your data responsibly and in accordance with applicable privacy laws and regulations. For more detailed information about our privacy practices, including how to exercise your privacy rights, please refer to our full Privacy Policy.


Baker & Co values your trust and is dedicated to upholding the highest standards of privacy and data protection in all our communication efforts.

Cookies & Web Analytics

Baker & Co. uses Google Analytics to anonymously collect information about visitors to our website, how they interact with the site and where they came from. Google Analytics uses cookie and JavaScript code to collect this information.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or e-mailing us at

We will not sell, distribute or lease your personal information to third parties (except in the furtherance of your claim) unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Baker & Company, York House, 34 Church Street, Shipston on Stour, Warwickshire, CV36 4AR.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or e-mail us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

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